British Netflix users have been informed that subscription costs to the streaming platform are due to increase next month as part of a payment restructuring plan from the company.
As the UK enters yet another strict lockdown amid a severe rise confirmed coronavirus cases, the reliance on home entertainment becomes a major factor to the lives of millions across the country. In what has been a historic year for society as a whole has proven a landmark one for Netflix, the streaming company adding a staggering 16 million new customers in the first three months of the year alone.
With rising customers, however, has come an increase in cost as Netflix look to strengthen their grip on the market. UK customers, who currently pay £8.99 for standard monthly access, will now have to pay £9.99 for access. Premium users will see their costings increase from £11.99 to £13.99. That said, it has been confirmed that basic access will remain at £5.99.
“This year we’re spending over $1bn [£736m] in the UK on new, locally-made films, series and documentaries, helping to create thousands of jobs and showcasing British storytelling at its best – with everything from The Crown, to Sex Education and Top Boy, plus many, many more,” a Netflix representative informed the BBC.
“Our price change reflects the significant investments we’ve made in new TV shows and films, as well as improvements to our product.”
Customers who are upset and disagree with the price increase are being afforded the option to cancel their plan without a fee. Alternatively, users of the monthly subscription plan are also able to switch to the basic package.
“Netflix has been a lifeline for many people during lockdown, so this price rise is an unwanted extra expense for households feeling the financial pressure,” Nick Baker, the streaming and TV expert at Uswitch.com, told the BBC.
“It’s unfortunate timing that this price hike coincides with another national lockdown, when all of us will be streaming more television and films than ever.”
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