Beware if you have been sharing your friend’s Netflix account stealthily for quite some time! Netflix is now trying to curb password sharing by testing new features that will prevent multiple households from sharing the same Netflix account in Central and South America.
On Wednesday, Netflix announced how it has been “working on ways to enable members who share [their Netflix accounts] outside their household to do so easily and securely, while also paying a bit more.”
They stated that “features like separate profiles and multiple streams in our Standard and Premium plans” have “created some confusion about when and how Netflix can be shared.”
This led to an increase in the number of households sharing an account which has had an adverse impact on the subscriber growth and subsequent effect on their “ability to invest in great new TV and films” for existing users.
The new features will allow the subscribers to “add sub-accounts for up to two people they don’t live with” for an extra amount. The extra features will let subscribers transfer miscellaneous profile information, including personalised recommendations, viewing history etc., into the Extra Member sub-account or a new account. The features will currently be tested in Chile, Costa Rica and Peru.
Netflix has decided to “understand the utility of these two features for members in these three countries before making changes anywhere else in the world.” The new features will supposedly be “useful” for existing users and also help Netflix in producing better content.
Currently, the price of adding sub-accounts in Chile is 2380 CLP, 7.9 PEN in Peru and $2.99 in Costa Rica.
Netflix has previously increased subscription prices in the US, Canada, UK, and Ireland to battle the market’s subscriber saturation and stay ahead of the competition provided by rival streaming services.
