In an unconventional move, Ludacris has created a new kids show, Karma’s World, on Netflix, which he promises delivers “teachable moments”.
The animated programme is inspired by his eldest daughter, Karma Bridges, and has taken years to make. The rapper hopes to educate the audience by covering topics including identity, diversity, and female empowerment.
Karma’s World has already been a hit on the streaming platform and is currently in the top ten most popular kids shows in 42 countries. Luda is an executive producer on the project.
“I want it to be a staple in young people’s lives, and even [for] some adults,” Ludacris said in a new interview with Billboard. “Parents may love the show more than the kids.”
“There’s longevity in something that takes long — because we got it right,” he said. “Sometimes, the longer something it takes to bring to fruition, the longer it lasts in the world.”
He continued, “When there’s a dilemma, she writes in her journal and expresses herself through music. It’s encouraging kids to write their feelings down, especially at a time where there’s so much pressure not only with social media but the world that we live in. Kids are dealing with a lot of different things, so there’s always a teachable moment.
“I’m going to change young people’s lives for the better. I’m confident about that because I know how much this show will let them know they are not alone in their thoughts, and will teach them different morals and ethics.”
Check out an episode of Ludacris’ latest venture below.