Everything we know about ‘Big Vape: The Rise and Fall of Juul’
(Credit: Netflix)

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Everything we know about ‘Big Vape: The Rise and Fall of Juul’

Big Vape: The Rise and Fall of Juul, a forthcoming Netflix documentary, chronicles this rollercoaster journey, where a Silicon Valley dream transformed into a global nightmare. 

From Juul’s meteoric rise as the vaping sensation to its controversial fall amid accusations of fueling youth addiction, this documentary promises to offer an intimate look at the dark side of innovation. 

The trailer of Big Vape offers a glimpse into the documentary, highlighting the rise of Juul as a global phenomenon and shedding light on the health concerns and controversies that followed. It features interviews with individuals involved with the company and those who have experienced health issues associated with Juul use.

In this article, we delve into everything we know about Big Vape, shedding light on Juul’s incredible ascent, its legal battles, and the eagerly anticipated release date. Read on for more.

What is Big Vape about?

Big Vape: The Rise and Fall of Juul is a four-part documentary series set to premiere on Netflix this October. This gripping documentary delves into the tumultuous journey of Juul, a once-promising Silicon Valley startup that skyrocketed to global prominence and later plummeted into controversy. 

The documentary, directed by R.J. Cutler and based on Jamie Ducharme’s book, Big Vape: The Incendiary Rise of Juul, paints a vivid picture of Juul’s transformation from a scrappy tech startup with idealistic aspirations to a multi-billion-dollar tobacco giant. The story encapsulates the rise and fall of a company that had a profound impact on modern youth.

What is a Juul?

Juul is a brand of electronic cigarette or vape that gained immense popularity in a relatively short period of time after a successful marketing campaign. 

Released in 2015 by parent company Pax Labs, Juul became known for its sleek design and discrete packaging. It quickly became the vaping device of choice for many individuals, especially young people. Juuls are known for their ease of use and deliver nicotine in the form of flavoured vapour.

Are Juuls banned?

Juuls and other flavoured e-cigarettes have faced increased regulatory scrutiny in various countries due to concerns about their appeal to young people and their potential health risks. The regulatory status of Juuls varies by location, and bans or restrictions have been imposed in certain regions. As of now, Juuls are not legally available in India and have been banned in Israel since 2018.

Is the Juul class action lawsuit real?

Yes, Juul has faced numerous lawsuits, including class action lawsuits. These legal actions have been brought by individuals, states, and other entities who allege that Juul’s marketing practices contributed to youth vaping and nicotine addiction. Some of these lawsuits have resulted in settlements, while others are ongoing.

When is Big Vape releasing?

Big Vape: The Rise and Fall of Juul is set to premiere on Netflix on October 11th, 2023.

Is there a trailer for Big Vape?

Yes, a trailer for Big Vape was released on September 21st, 2023, and you can watch it below.