‘Bridgerton’ has added over £250 million to the UK economy, according to Netflix
(Credit: Netflix)

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‘Bridgerton’ has added over £250 million to the UK economy, according to Netflix

Bridgerton might have offered the UK more than entertainment, as Netflix claims the TV series has boosted the economy by a multimillion-pound sum. 

According to Netflix, the popular series produced by Shonda Rhimes has had a major positive impact on the UK economy. They claim that the show has brought £275million to the country since it first aired in December 2020 and has benefited over 5,000 local businesses.

That incredible sum has been racked up over the five years since filming began. It’s in part boosted by the crew as they filmed in various locations around Bath, Buckinghamshire, Greenwich, Surrey and beyond. The figure was calculated by an in-house team and includes direct and indirect spending through money spent with other companies as they commissioned other businesses to make things for the productions or bought things to use.

However, the actual figure is likely to be much higher. The calculation doesn’t include the impact Bridgerton has had on tourism or any themed activities like balls, afternoon teas, themed tours or merchandise. But as fans flock to the real-life locations of the show, Bridgerton has undoubtedly led to an influx of tourism, helping local businesses around their set, as well as the country at large. As the show released its final part of its third series this week, no doubt plenty of viewers will set out looking for their own Bridgerton moment, likely bolstering that number even further. 

Producer Shona Rhimes has spoken about the show’s impact, saying, “The Bridgerton universe occupies a special space in culture, resonating with young and old alike, creating conversation, starting trends and influencing everything from baby names to weddings.”

“The shows have also had a seismic impact on the UK economy,” she continued, “Boosting it by a quarter of a billion pounds over the last five years and supporting thousands of jobs and businesses.” 

Making a hit TV show is a big enough achievement, but this staggering statistic is a clear source of pride for the show’s creators. However, Rhimes sees this as a bigger victory for the entire media and arts industry. “It is clear that the business of art and culture can make a huge economic contribution to local communities. I could not be prouder,” she said.

Anna Mallett, vice president of EMEA (Europe, the Middle East and Africa) production at Netflix, celebrated the achievement too. “We’re so excited about the part we’ve played in bringing these stories to the world,” she said, “As well as an economic boost, the shows have had a huge cultural impact.”

She concluded by saying, “The UK is our home and this is one part of our huge investment in creating stories our members will love.”