(Credits: Netflix)

Over the years, Netflix has built an image of itself as a quality content provider. The platform is packed with crime thrillers, true crime documentaries, rom-coms, and dramedies, so much so that it ends up confusing its viewers, who spend hours deciding what to pick. However do not confuse the OTT giant with a place for content to binge just for adults. It has sufficient content for kids, and the fanbase is huge, too.

Basically, we do not want you to underestimate the minor audience of Netflix. The reason is that this viewer group is so strong that the shows or movies they binge often end up in the Global Top 10 lists of Netflix, surpassing even the highest-rated content on the platform for adults.

So when it comes to holding a child’s attention, the platform has its own set of chart-toppers. In the first half of 2025, the most popular Netflix titles for kids were not flashy new releases or mega-franchise spin-offs. Instead, they were sweet, familiar shows that kids just could not stop watching. From animated cats to talking pigs and viral preschool educators, the viewing patterns reveal one thing clearly: repetition works, and comfort is king.

Leading the pack is Gabby’s Dollhouse, which continues its reign as Netflix’s most beloved kids’ show. Across 11 seasons, it amassed a staggering 108.4million views. The series combines live action and animation with a gentle sense of wonder that has clearly clicked with its young audience. Gabby and her cat-themed dollhouse adventures have become a daily habit in countless households. With its bright visuals, interactive format, and emphasis on imaginative play, it is no surprise that parents keep hitting play again and again and again.

Hot on its heels is Peppa Pig, the British export that remains a toddler favourite worldwide. Six seasons of Peppa’s polite mischief racked up 99.4million views in the first half of the year. The show’s simple dialogue, repetitive storylines, and dry humour continue to make it wildly popular among both kids and weary adults who have learnt to live with the oinks.

Then comes Masha and the Bear, a Russian animated series that is surprisingly universal. With 55.4million views over five seasons, it stands as a quiet powerhouse. The show’s non-verbal humour, colourful animation, and chaotic yet endearing lead character make it easy to follow across languages and cultures. It is no small feat that this relatively low-key series holds its own against more aggressively marketed competitors.

But the real scene-stealer this year has been Ms. Rachel. With just one season on Netflix, the early childhood educator has created a sensation. According to Netflix’s engagement data, her show delivered the most-watched season of any kids’ title in the entire first half of 2025. Her gentle, responsive teaching style, which is built around speech development and songs, has resonated not just with kids but also with parents seeking meaningful screen time for their toddlers. In the middle of all the colourful chaos, Ms. Rachel stands out for being quiet, real, and incredibly effective.

What makes these titles so successful? It is not loudness or fast cuts. It is consistency. These shows understand that children want familiarity. They want to return to the same characters and hear the same songs. In a way, the shows act less like entertainment and more like daily rituals. Something predictable, comforting, and always available.

Netflix’s data also confirms that kids’ content remains one of the most-watched genres on the platform, especially during early mornings and post-school hours. That is not just good news for the creators behind these shows but also a signal that Netflix’s investment in preschool and early learning programming continues to pay off.

The first half of 2025 may have been dominated by new thrillers, returning dramas, and global hits like Adolescence, but when the kids grab the remote, it is Gabby, Peppa, Masha, and Ms. Rachel who truly run the show. And honestly? It looks like they are not going anywhere anytime soon.