The Meghan Markle project you might have missed this year
Meghan Markle is having a busy month.
Season two of With Love, Meghan just dropped on Netflix, and it is full of everything fans expect from her. It has pretty meals and slow mornings in the garden, the kind of soft-focus lifestyle shots that make you wonder if you should start making your own bread. Overall, it looks polished and calming.
But the Netflix series is not her only focus. If you also thought that Meghan was only thriving on the Netflix deals, then you are wrong. She has been quietly building As Ever. More importantly, she is marketing it in a way that it feels like an extension of all the things she has been using on screen. It is more than a side hustle; it is an ambitious project.
The brand first appeared with jars of jam that looked almost too pretty to open. They sold out quickly, which, honestly, wasn’t a surprise. The Duchess of Sussex has always had that pull. Long before the duchess’s title, whatever she wore or carried would vanish from shelves within hours. A coat she wore for her engagement announcement once crashed a fashion site. A handbag she picked up later sold out globally in minutes. People have always paid attention to her taste.
With As Ever, she is taking that influence into her own hands. After the jams came teas, then baking mixes, and eventually a rosé that instantly turned into the star of the summer table. The branding is elegant. It is full of little details that connect back to her personal world and is quite subtly marketed. Even the logo feels intentional, with symbols like palm trees and hummingbirds woven in as quiet nods to her life with Harry.
Of course, every business has its ups and downs, and Meghan’s project wasn’t an instant sellout either. But Markle looks like this time she is building something with longevity, and hence this project did not make as many headlines as it should’ve. The slower rollouts give the brand space to breathe. It has potential and the kind of steady pacing that could let it grow into something much bigger than food and wine.
And that is why As Ever is worth paying attention to. When you pair it with With Love, Meghan, the two almost feel like two halves of the same idea. The Netflix show gives a peek into how Meghan creates her world. The brand lets people bring pieces of that world into their own lives. One is inspiration, and the other is participation.
So while everyone is busy streaming season two, As Ever might be the bigger play. Will it expand into homeware, cafés, or something even more ambitious? Or will it remain a collection of carefully chosen luxuries? For now, it is still unfolding, and it’s the Meghan Markle project that slipped under the radar, even as her Netflix show grabbed the spotlight.