The Gentlemen, the new Netflix show by Guy Ritchie, has seemingly boosted people’s interest in upper-class fashion.
The Gentlemen series exists within the same world as Ritchie’s movie of the same name. The original film starred some huge names, including Matthew McConaughey, Jeremy Strong and Colin Farrell. After taking in over $100 million at the box office, Ritchie got to work on a spin-off show.
Starring Theo James, Daniel Ings and Kaya Scodelario, the stylish series adaptation follows a new crop of smartly-dressed criminals. Giancarlo Esposito and Ray Winstone take on supporting roles. The series has already captured millions of viewers since its premiere on March 7th.
Many of those viewers seem to have taken a particular interest in the style of the characters on the show, who can often be seen donning expensive tweed suits and sleek sunglasses. A growing interest in old money fashion can now be seen across search and sales.
According to The Guardian, the social media site Pinterest has demonstrated the increased interest in this topic. The site is often frequented for fashion inspiration, allowing users to curate photos they like into pinboards. The site has seen an uptick in searches for terms related to The Gentlemen, including “Theo James aesthetic” and “tweed jacket outfit.”
Interest in upper-class fashion is not limited to search. It was also found that certain brands whose pieces have appeared in the show have seen an increase in sales, including Cordings. It’s a trend that shows no sign of stopping, as The Gentlemen still tops Netflix as the most popular series on the streaming service last week.
With 78 million hours viewed, fans are already asking questions about a potential second series of the crime show. The series is yet to receive an official renewal, but the mammoth success of the first season suggests that a follow-up is likely.
Miramax’s Head of Worldwide Television, Marc Helwig, has already expressed interest in continuing the show. “We have started that process,” he told Deadline, “There are some writers we’ve talked to, certainly lots of discussion with Guy about what he might want to do in a second season…”
Watch the trailer for The Gentlemen below.
