Credit: Netflix

Although Netflix subscribers are clearly in an action state of mind, they’ve still made room for a light-hearted watch, as evidenced by The Boss Baby’s rise on the global chart.

In the week from March 2nd to March 8th, the animated spy comedy movie garnered 3.3million views, becoming the fifth title on the global most popular movies chart. In its 23rd non-consecutive week on the Netflix chart, The Boss Baby is currently a top ten movie trending in 45 countries!

Despite going head-to-head against relatively newer releases like Alan Ritchson’s action movie, War Machine, The Boss Baby is clearly going strong nine years on. But its sudden resurgence is not without reason.

While The Boss Baby is climbing the Netflix charts, the broader franchise remains very active at the moment. New episodes of the spin-off series, The Boss Baby: Back in Business, are scheduled to premiere every weekday on Nickelodeon UK and Ireland starting March 30th. As a result, this has triggered a halo effect with kids and families rewatching the original film before the new content drops.

Plus, with March in full swing, the spring break factor also comes into play. Animated classics like The Boss Baby, Hotel Transylvania, and Shark Tale are staple movies that consistently trend during school breaks as parents seek kid-friendly entertainment to pass the time. Therefore, in this case, timing is actually crucial.

Another factor is Netflix’s algorithm, which pushes older DreamWorks titles whenever they gain a bit of momentum. As is proven by the multiple weeks it has spent on the chart, The Boss Baby has maintained a steady viewership throughout. Likewise, the frenzy isn’t dying any time soon.

That said, there has been a wave of social media posts and memes referencing the movie’s “corporate baby” humour, which has ultimately turned out to be beneficial for The Boss Baby’s streaming reception. Moreover, its current rise on Netflix’s global charts clarifies one thing surely: it is not just the kids who are caught in the spell of this nostalgic charm.

Directed by Tom McGrath, the 2017 movie serves as the first entry in the uber-popular Boss Baby franchise. The Boss Baby follows Tim Templeton, a seven-year-old whose life turns upside down, thanks to the arrival of a suit-wearing, briefcase-carrying baby brother who’s actually a secret agent from Baby Corp on a mission to prevent Puppy Co from releasing a puppy that will steal the world’s love.

So, even if you don’t make the cut of what it means to be a kid, you can always find yourself on a trip down memory lane with The Boss Baby, currently streaming on Netflix.