The likes of Blockbuster and Amazon Prime Video have been taking some potshots at Netflix for their new account-sharing policy.
The new policy from Netflix reveals that the streaming service will no longer allow family and friends to share accounts unless they live in the same household. Those wishing to still share their accounts will have to pay a premium fee to add members to their accounts, causing controversy with users across the world.
“Love is sharing a password,” Netflix once infamously tweeted, with people resurfacing the post in recent weeks to protest the new policy.
Joining in on the criticism, the Twitter account for Blockbuster recently stated: “A friendly reminder that when you used to rent videos from us. We didn’t care who you shared it with… As long as you returned it on time”.
In addition, Amazon Prime Video also took a dig at Netflix by posting an image with a montage of profile icons that spelt out “who’s watching? Everyone who has our password”.
Posting a statement online, the streaming service wrote: “Starting today, we will be sending this email to members who are sharing Netflix outside their household in the United Kingdom.
A Netflix account is for use by one household…Everyone living in that household can use Netflix wherever they are – at home, on the go, on holiday – and take advantage of new features like Transfer Profile and Manage Access and Devices”.
A friendly reminder that when you used to rent videos from us. We didn’t care who you shared it with… As long as you returned it on time. @netflix— Blockbuster (@blockbuster) May 25, 2023