Streaming giant Netflix has announced that its long-planned crack down on password sharing will commence imminently. The company has said that tightening its rules will start in the US and other countries this quarter. This means that unauthorised password sharing will be banned by July.
Per the current rules, Netflix subscribers are not meant to share passwords with people outside their households. However, this hasn’t stopped users from giving their details to other family members and friends to save money and watch the site’s hottest new titles.
In a statement released on April 19th, Netflix said: “We learn more with each rollout and we’ve incorporated the latest learnings, which we think will lead to even better results.”
“To implement these changes, we shifted out the timing of the broad launch from late Q1 to Q2”, they continued. “We are planning on a broad rollout [of the password sharing crackdown], including in the US, in Q2.”
“We’re pleased with the most recent launches of paid sharing, and while we could have launched broadly in Q1 [the first three months of 2023], we found opportunities to improve the experience for members.”
In October last year, Netflix first announced their plans to monetise paid-for-account sharing in a letter to shareholders.