In a new landmark deal, streaming platform Netflix has secured a partnership with Sega of America and WildBrain for a brand new Sonic The Hedgehog series.
The iconic video game, which celebrates its 30th anniversary this year, is teaming up with Netflix to offer a platform to Sonic Prime, a new animated series which is due to premiere worldwide in 2022. The series will be made up of 24 episodes and predominantly aimed at children aged 6-11. Sonic Prime will feature “a high-octane adventure where the fate of a strange new multiverse rests in his gloved hands.”
That said, Netflix moved to ensure fans that the show is “more than a race to save the universe, it’s a journey of self-discovery and redemption.”
“Sonic is a beloved character and holds a special place in everyone’s heart including my own,” Dominique Bazay, Netflix’s director of original animation, said in a statement. “I spent many hours with the Blue Blur as a kid and it’s a privilege to be able to bring this character everyone knows and loves on a brand new adventure with Netflix — one that a generation of loyal fans and brand new fans around the world can enjoy.”
“Sonic the Hedgehog is a global entertainment icon that has captivated audiences since its video game debut in 1991,” said Ivo Gerscovich, Chief Brand Officer at SEGA. “With over 1.14 billion game units sold and downloaded to date, an exciting feature film, a robust licensing program and more, SEGA’s iconic hedgehog continues to surprise and delight audiences worldwide. We’re thrilled to partner with WildBrain, Man of Action Entertainment and Netflix to speed into this new, animated chapter in the Sonic franchise.”
“With generations of devoted fans around the world, Sonic the Hedgehog is more popular today than ever before, and we’re thrilled to be partnering with Netflix, SEGA and Man of Action to deliver all new Sonic adventures for audiences worldwide,” added Josh Scherba, President, WildBrain. “This premium franchise is ideally suited to WildBrain’s capabilities and it’s already inspiring great things from our talented creative teams. We’ve witnessed first-hand the enduring popularity of this brand from the strong and steady global demand for our library of legacy Sonic series. We look forward now to bringing fresh and exciting Sonic content to fans both new and old.”
“Man of Action Entertainment are incredibly excited to help introduce the iconic Sonic to a whole new generation of fans via this epic, world-bending, high-adrenaline adventure that honours his legacy.”