Netflix are making the next move in their growth as an entertainment business by looking into the video game market. The streaming service is known for its films and television shows but will soon hope to compete in the gaming charts, too.
The streaming giant is hoping that it will remain relevant to the next generation and plans to offer gaming experiences to its customers. Leanne Loombe, vice president of external games at Netflix, recently noted the company’s plans.
“Games are one of the biggest forms of entertainment out there today, so it really is just a natural extension for Netflix to include them as part of the subscription,” she told BBC. “The lines between the different ways we enjoy our entertainment are blurring.”
“When you’re in that moment, looking to sit and watch a movie or be more active and play a game, we want to make sure we have something for you,” Loombe added. “Our goal is to have a game on the service for everyone. Not focus on making one big experience, but rather a selection of titles that members can choose to play.”
Games have been available on Netflix’s app since 2021, but many subscribers are unaware of them. The games vice president noted that Netflix have been biding their time to better understand what works rather than covering the homepage in games.
At the moment, Netflix are offering mostly mobile games, which are often tied in with some of their most famous TV shows, like Stranger Things and The Queen’s Gambit.
Tests are currently being undertaken to see how they might fare on televisions and computers as opposed to solely on mobile devices. Netflix are taking their time to avoid the fate Amazon suffered when it entered the games market.