Netflix is set to recommend shows and movies based on Zodiac signs
The sky was never the limit for Netflix. But lately, it has shown a renewed interest in stars, not the Tinseltown ones but the Zodiac ones. In a surprise move that no one really saw coming, the streamer launched its latest update, which recommends users shows and movies based on their Zodiac signs.
Netflix launched a new astrology hub on Thursday, August 21st, “Your Zodiac Watchlist,” which allows subscribers to choose content recommended based on their Zodiac. The update will begin appearing on Netflix homepages starting this weekend, kicking off with the Virgo season from August 23rd to September 22nd.
Netflix has leveraged the frenzy surrounding horoscope traits and advice to curate content and push the streamers towards the titles where their stars align. In order to launch this new collection, Netflix has assigned a designated row, full of titles that mirror the characteristics associated with their signs.
For example, Virgos are assumed to be always hustling, so Netflix has selected titles like Animal Kingdom, The Queen’s Gambit, and Now You See Me for them. Meanwhile, Scorpios are believed to be more enigmatic and passionate, making Wednesday and The Night Agent their perfect Zodiac picks.
Meanwhile, Geminis are supposedly social butterflies, playful and funny. Subsequently, Netflix has pitched several stand-up specials. On the flip side, Netflix has suggested Leo titles like Bridgerton and The Crown, having observed their tropes of confidence, charisma, and leadership qualities.
Netflix doesn’t exactly know when your birthday is, nor do you have to inform them to use the astrology hub on the homepage. Every member can see every other Zodiac suggestion on Netflix.
The streaming service has taken this step to boost engagement with its content. It previously launched collection hubs, like “Hope They Don’t End Up on the Kiss Cam”, following the infamous Coldplay concert incident. They also took inspiration from Love Island’s frenzy to launch the “Can I Pull You for a Chat” hub, despite the show being on a rival streaming platform.