Shortly following the streaming service’s crackdown on password sharing, Netflix has seen a significant uptake of new sign-ups.
In new reports from Antenna, the streaming service had an additional gross of 2.6 million in July, with 23% of new sign-ups going towards its cheaper ad-supported plan. Since the cheaper plan launched in November, no month has seen a higher proportion of sign-ups than July 2023.
The news comes after it was reported that, under the leadership of co-CEOs Ted Sarandos and Greg Peters, the streaming service recorded $8.2billion in revenue and a net income of $1.5billion following the crackdown on password sharing.
Earlier this year, Netflix users who shared an account with another friend or family member outside their own property were prompted with a message to pay for an account of their own.
The streaming service still has much to offer users for the rest of the year, including the David Fincher Oscar contender The Killer, starring Michael Fassbender, Charles Parnell and Tilda Swinton.
Then, in December Aardman Animations are returning with a sequel to their 2000 film Chicken Run, titled Chicken Run: Dawn of the Nugget, thrilling millennials and young newcomers alike.
Take a look at the trailer for the new Chicken Run below.
