Netflix is to block millions from password sharing with a new crackdown
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Netflix is to block millions from password sharing with a new crackdown

Netflix has announced that there is to be a reset of its password-sharing rules. It has been reported that this has the potential to block millions of viewers from accessing what the streaming giant has to offer. 

The reports claim that those who share passwords with others, such as friends and family, might soon find fewer titles available as Netflix is directly cracking down on the accounts. Duly, in some parts of the world, the streamer has tested a feature that prevents users from sharing passwords, with them now confirming they are to roll it out in more regions. 

The Express has reported that the update will mean millions of users who watch content for free will now be required to pay a subscription. However, Netflix will add the option of “paid sharing”. This fee will be less than a full subscription, despite the publication claiming that “100+ million users” are to be affected. 

Confirming the reports, Netflix explained: “Later in Q1, we expect to start rolling out paid sharing more broadly. Today’s widespread account sharing (100M+ households) undermines our long term ability to invest in and improve Netflix, as well as build our business.”

The bosses of Netflix know this change will be unpopular, so they’re adding features such as easy profile transfers and account monitoring to make things less painful. 

“While our terms of use limit use of Netflix to a household, we recognize this is a change for members who share their account more broadly,” Netfix said

“So we’ve worked hard to build additional new features that improve the Netflix experience, including the ability for members to review which devices are using their account and to transfer a profile to a new account.”

They continued: “As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with. As is the case today, all members will be able to watch while traveling, whether on a TV or mobile device.”

At the time of writing, no date is set for when the rules will come into force, or what regions will be affected.