(Credits: ITV)

It’s no surprise that Netflix originals often lead the pack on the home turf. However, the Netflix effect isn’t reserved just for in-house creation. There’s no exclusivity when it comes to good content. Time and again, Netflix has spun gold from overlooked gems, reviving series on the brink. Think Lucifer and Manifest. It’s no longer just a streaming platform; it’s a second-chance alchemist. And now the tide is rising once more, all thanks to the ITV series, Loch Ness.

Turns out, whether homegrown or adopted, a good story finds its audience, especially when Netflix allows them a stage. Loch Ness is currently ranked number four on Netflix. The six-part British crime drama was originally released on ITV back in 2017. But its contemporary resurgence on UK Netflix charts demands to be studied, not just observed.

While this is not a one-off phenomenon, something similar happened a while back with the BBC thriller, The Secret Agent. Then, what exactly explains Loch Ness’s streaming momentum on Netflix? Well, for one, we know Netflix loves a good thriller outing, whether it’s riding on the coattails of original or unoriginal productions. And honestly, Loch Ness is a pretty good murder mystery pick.

Loch Ness takes place in the rugged Scottish Highlands as a gruesome discovery shatters the tranquillity of the picturesque village of Lochnafoy. The series doesn’t have a straightforward plot. Although, like any good crime drama, we stumble upon a lifeless body at the end of the cliff, rather sooner than later, a deeper probe into the death reveals traces of a serial killer on the loose.

Loch Ness was added to the Netflix UK library late this July, despite its original release on ITV eight years ago. The brand of British crime thriller has become the biggest comfort pick in the streaming landscape this year, as fans flock to dive into compact shows like this one. The six-episode format has been a saviour. Not only does it allow fans a bite-sized mystery, but it also keeps the delirium of heavy commitment at bay. It’s perfect for a weekend binge, even better for a watch on the go.

Additionally, the ITV series thrives on focused storytelling. For some, it’s a new take on the small-town mystery genre, especially with the woman’s perspective at play. But behind its storming Netflix charts lies a combination of algorithmic serendipity, fresh visibility on the platform, the unrelenting thirst for British crime drama, and a mystery that grips quickly but refuses to let go.

Loch Ness takes viewers down the roads of a myth-steeped setting with a chilling serial‑killer plot, triggering enough intrigue to get people binge-watching and talking. It is currently streaming on Netflix in the UK. So, watch it before it spreads its wings.