‘Despicable Me 2’: the throwback animation climbing the Netflix charts
Irrespective of how many titles Netflix churns out religiously, nothing translates home than comfort watches.
Sure, the streamer has kept fans glued to the screen with what’s next and new on Netflix. However, the global trends suggest that subscribers are seeping into the quilt of nostalgia with the animated laughter riot, Despicable Me 2.
Anyone who has observed the Netflix trends must be aware of the newfound frenzy surrounding animated titles. Even Netflix went the extra mile to leverage the fanaticism by introducing a slate of new adult animated projects coming to Netflix. Yet clearly, fans are loving a blast from the past a bit more, Chris Renaud and Pierre Coffin’s joint directorial, Despicable Me 2.
Despicable Me 2 is currently moving up the ladder on Netflix’s ten most popular movies list globally in the week dated August 11th to August 17th. It is ranked tenth on the Netflix charts and has garnered 2.6million views alone just this week.
The animated comedy serves as a sequel to Despicable Me (2010). The film follows top secret agent Lucy Wilde as she turns to former supervillain Gru to track down the notorious El Macho, the culprit who’s hell-bent on world domination and has stolen a potent mutagen.
As the third-highest-grossing movie of 2013, even a decade down the line, the craze surrounding Despicable Me 2 remains as palpable as before. Its latest chart entry is not a one-off phenomenon. The film has done it before and shall continue to do so as one of the most popular cultural touchstones of animated works.
The factors that could have influenced its recent move up the chart could be the rekindled interest surrounding animation as a genre. With Netflix rolling out animated projects left and right and fans willingly getting caught in the spell, there’s also the algorithmic magic to count on.
Since Netflix’s recommendation tracks user trends to push and boost subscriber engagement, it’s no surprise that Despicable Me 2 is storming the charts after all this time. By now, it’s a staple for every mood, serving as the perfect light-hearted but equally genius cinematic getaway. It has every hallmark of a blockbuster: art, storytelling, a groundbreaking premise, and a franchise pedigree. And fans, clearly, know that old is gold.