Credit: Netflix

If you are involved in the never-ending cycle of dating today, you understand how genuinely exhausting, and nobody can convince us otherwise. You open a dating app, thinking maybe this time it will be normal, and then you end up in another talking stage that goes nowhere or, worse, a situationship that lasts two months and still has you wondering what the label even is. So when Netflix brings you a K-drama like Boyfriend on Demand, you skip everything and binge it.

Boyfriend on Demand is all about skipping the hassle of finding a perfect boyfriend and instead just hiring one. That’s the whole idea behind the K-drama that has suddenly taken over Netflix watchlists. Come on, you have to agree that the concept alone is enough to make anyone curious.

The show imagines a service where you can literally rent a boyfriend who already knows how to act like the ideal partner. Need someone for a dinner date? Done. Need someone to impress your family? You’ve got it. Need someone who texts back and actually remembers things you say? Yeah, at this point, the fantasy writes itself.

The story follows a woman named Seo Mi-rae who has hit her share of peak frustration with modern dating and ends up signing up for this. And this is extremely relatable because just like many of us, Boyfriend on Demand completely acknowledges the mess that dating culture has become. Like, since when did terms like “ghosting” and “situationships” and “benching” and “breadcrumbing” replace “romance” and “yearning”? And suddenly the idea of a professionally trained boyfriend who knows how to treat you well sounds… kind of amazing.

Of course, the drama does not stop at the fantasy. It starts with a simple contract relationship, and before you know it, emotions are involved. Our male lead, Park Keyong-nam, is hired to play the role of the perfect boyfriend, but the more time the two spend together, the harder it becomes to separate what is part of the job and what might actually be real. And isn’t that the whole point of a K-drama?

And yes, the chemistry between the leads is doing its job because people cannot stop talking about it. People are obsessed with the dynamic already, and social media is full of clips from the show. To be honest, it’s hard to get rid of those edits!

Another huge reason people are bingeing this drama in the first place is Jisoo. The BLACKPINK singer is now on her way to building her acting career. She initially got global recognition as a member of the band, but people love her as an actress. As compared to her earlier performances, this role is more about comedic timing and romance, and fans are loving this new shade on her.

At the end of the day, the success of Boyfriend on Demand makes perfect sense. Dating culture right now can be confusing and exhausting. So a drama about the fantasy of ordering the perfect boyfriend on demand is like a breath of fresh air.