(Credits: Netflix)

Meghan Markle’s latest Netflix show has failed to make an impact. With Love, Meghan launched earlier this year with high expectations. But new data shows it barely registered with audiences.

The six-episode lifestyle series focused on Meghan’s daily routines, slow living, and elegant visuals. It also tied into her new lifestyle brand, American Riviera Orchard. The tone was calm and curated. There was no royal drama, no interviews, no headlines. Just cooking, flowers, and quiet reflection.

But despite the glossy production, viewers did not stick around. According to a recent report from Netflix’s mid-year rankings, With Love, Meghan placed at number 383 on the platform’s most-watched list. It pulled in just 5.3million views.

That number might sound decent, but for a series backed by one of the most high-profile public figures in the world, it is considered a flop. For comparison, Netflix’s hit show Adolescence had over 145million views in the same period. Even smaller projects, like The Roast of Tom Sandoval, performed better.

Critics were not impressed either. Many described the show as dull, vague, or overly staged. Some called it out of touch. Others questioned what the show was even about. While it looked beautiful, there was little substance to hold on to. It did not offer tips, depth, or any real sense of Meghan’s personality. For a show meant to feel intimate, it often came off as distant.

Still, Netflix had already committed to a second season. It was approved before Season 1 even aired. The next set of episodes has already been filmed and is scheduled for release this fall.

Whether it performs better is unclear. The show may still find a small audience. But it no longer feels like a key project in the Sussexes’ media strategy.

This news also arrives just weeks before the couple’s Netflix deal is set to expire. They signed a $100 million deal in 2020. Since then, only a few projects have reached the platform. The most successful was Harry & Meghan, a documentary series that pulled global attention. Meghan’s animated series Pearl was scrapped before production.

With With Love, Meghan now struggling, it raises questions about the future of the Archewell brand at Netflix. Some believe the show was never meant to be a major hit. Instead, it may have been designed to promote Meghan’s lifestyle products. Her brand launches have done well, with items selling out and building long waitlists.

But Netflix is a streaming platform, not a retail outlet. What matters most are views, not brand extensions. If Season 2 also underperforms, it is unlikely Netflix will renew the partnership.

Meghan set out to shift her image, to show a softer, more personal side. But so far, the show has not done much to change the conversation. Whether Season 2 turns things around or not, one thing is clear: her future with Netflix is now uncertain.